Bakery, snack industry sales surpass $400bn


Nica San Juan

The pandemic bump has driven the snack and bakery industry to new heights. The total worldwide revenue from retail sales in the industry is expected to surpass $400 billion in 2020.

According to the research data analyzed and published by Finaria, a huge chunk of that amount will come from the top 25 snack companies by annual revenue worldwide.

Nestle got the top spot courtesy of its $101.5 billion 2019 revenue. PepsiCo is second with $67.2 billion while Mars, Inc. is third with $35.0 billion.

Mondelez International is ranked fifth with $25.9 billion, Kraft Heinz sixth with $25.0 billion and General Mills seventh with $16.9 billion. Other popular names on the top 10 include Kellogg Co. in the eighth spot with $13.6 billion and Ferrero in the ninth spot with $12.6 billion.

Ferrero debuted on the list courtesy of its growing list of acquisitions. In 2019, the company acquired Keebler from Kellogg. The deal seems to have paid off as Keebler’s cookie category has sold over $100 million in 2020.

Nutella products and Nutella To Go crackers, also part of the Ferrero family, are also performing well. They were estimated to be worth $92 million by Snack and Bakery at the beginning of December 2020.

Top 25 Food and Beverage Companies Net $91 Billion in Profit
Based on the 2020 Forbes’ Global 2000 report, the top 25 companies in the food and beverage industry generated $815 billion in revenue over the one-year period ending in May 2020.

That was a slight improvement over the $800 billion posted during a similar period in 2019. The period also saw an increase in profits, going from $80 billion to $91 billion.

Nestle retained the top spot on this list as well thanks to its top performing products that include Stouffer’s, Hot Pockets and DiGiorno. It has also had a remarkable performance with its coffee brand Nespresso. 30% of the conglomerate’s sales come from the US market.

Its total profit is approaching $13 billion, marking a 30% year-over-year (YoY) increase. On the overall Global 2000 list, Nestle ranked #41, moving up one spot from 2019. It has held the title of top food company globally for over 10 years, with the exception of a brief dethronement in 2018 by Anheuser-Busch InBev.

Pepsi Co was second on the list and #87 on the overall list, with $68.2 in sales and $7.2 billion in profit. Its close rival Coca Cola ranked third and #96 overall with $37.2 billion in sales and almost $10 billion in profit.

Unilever took the fourth spot and #110 overall with sales worth $58.2 billion and $6.3 billion as profit.

Mondelez International was fifth and #188 overall, having made $26 billion in sales and $3.7 in profit during the period.

AB InBev Tops Global Drinks Companies List with $52.3 Billion in Revenue
Notably, Anheuser-Busch InBev is ranked first on the list of the top drinks companies in 2020 according to Drinks Insight Network. It had $52.3 billion in revenue during the year 2019 from beverages alone and over 80 different offerings for different occasions.

However, it was negatively impacted by pandemic-related restrictions, suffering a 12% YoY revenue decline during H1 2020.

The company had a slight recovery in Q3 2020, posting a 4% increase in revenue. Its global brand portfolio, including Stellar Artois, Budweiser and Corona had a revenue surge of 8.1%. High End Company segment which includes crafts and specialty surged 6.5%.

Beer volumes during the quarter increased by 2.6% while non-beer volumes declined by 2.5%. For the first nine months of 2020, the total company revenue sank by 6.8%.

According to Drinks Insight Network, Coca Cola is the second biggest drinks company in 2020, followed by Nestle. PepsiCo is fourth on the list.

The top three companies on the Global 2000 food and beverage list as well as the #2 to #4 drinks companies also featured prominently on a less appealing list. Coca Cola was found to be the #1 plastic polluter on the 2020 Break Free from Plastic rankings. Its branding appeared on 13,834 pieces of discarded plastic.

This is the third consecutive year for the beverage brand in the top spot. In 2019, Coca Colas was the most frequently littered brand in 37 out of 51 (60.7%) countries surveyed. The figure rose to 51 out of 55 (92.7%) in 2020.

Coca Cola’s figure was higher than that of the next two combined. Nestle was the #2 with 8,633 while PepsiCo took the #3 spot with 5,155.